New Balance 740

Some shoes earn their place in the archives. The New Balance 740 was the kind of daily runner people wore into the ground and bought all over again — and now it's back, ready to win over a whole new generation.

• Open knit mesh upper for breathability and a lightweight feel
• Segmented midsole for cushioning with a distinctly 2000s running aesthetic
• Two-tone colour mesh and angular overlays for a unique visual identity
• Streamlined silhouette that sits perfectly between retro and modern
• Versatile enough for everyday wear, stylish enough to stand out

Whether you're discovering it for the first time or welcoming it back — the 740 is ready to become your next favourite shoe.